Choosing the right material for the dozens of graphic applications at trade shows can be a complex equation, balancing durability and cost. Most trade show graphics are installed, removed and packed by tired and rushed staff that could care less how to properly care for the graphic. For that reason, a low cost graphic that looks great but tears too easily is no more successful than an indestructible graphic that only needs to last for one event.
Adhesive backed signage includes standard posters, package prototypes, retail/trade show graphics and a million and one other applications that we may never think of ourselves. While much of the industry relies on vinyl for this application; Sihl manufactures a wide variety of durable, adhesive print media, including wet strength paper, polypropylene, scrim banner and yes, self adhesive vinyl
Since trade show organizers pack booths together like cattle cars, you are fighting over space and attention with those next to you and behind you. The last thing you want is to have your graphic be washed out by bright lighting from another booth or worse yet, have a competing graphic show through the backside. Blockout comes in a few different forms, but the concept is the same. Blockout provides 100% opacity to prohibit any show through from the other side.
The most popular application with Velcro or magnetic stripping; the graphic has to be rigid enough to lay flat once applied to the frame but flexible enough to roll for transport. The graphic also needs to be flexible enough to create the arc without popping off the frame.
When pennies count, finding a lower cost print media that still has the color gamut, density and drytime of its more expensive cousins is not always easy. Maybe you are flexible on certain factors like drytime, hand or weight, because you are running high volume. Maybe you are knowledgeable enough about your printer and the ink (maybe you run a custom profile) to know what factors are important to your production and what factors you can be more flexible on
High traffic means one thing when it comes to tradeshow graphics… polyester! Polyester is still the material of choice for trade show graphics because of its tear strength, durability, ink adhesion, scratch resistance and compatibility with over laminates.
With ‘one hundred’ different names and styles, the retractable banner stand is, without question, the most universal graphic holder for trade show and event signage. These stands enable easy transport of large, full color graphics that roll up into a tiny tube. You want to make sure these graphics lay flat, without cupping or warping, they don’t dent or kink easily, they are water and scratch resistant and are compatible with over laminates.
While most trade shows are indoors, there are events that occur outside or products that have some unique application that requires water, moisture or humidity in close proximity to the graphics. Perhaps you have opened your shipping crate to find graphics damaged from moisture or rain on the loading dock or in transit. You might consider these aspects when purchasing or printing your next set of graphics.